What is Digital Transformation & Why is it Important?

In the ever-evolving world of technology, digital transformation has become a buzzword for companies looking to stay relevant in today’s market. But what exactly is “digital transformation?” And why is it important for businesses to embrace this process? In this blog post, we’ll explore the definition of digital transformation, its impact on business operations, and the benefits of adopting this innovative approach.  

What is digital transformation?

Digital transformation represents the integration of technology into all areas of a business, optimizing processes and improving overall operational efficiency. It involves the use of various digital tools such as robotic process automation, cloud computing, artificial intelligence, big data analytics, and the Internet of Things (IoT). By leveraging these tools, businesses can streamline their operations, reduce operating costs, and improve the customer experience.  

What are the benefits

One of the primary benefits of digital transformation is an increase in agility and flexibility. As businesses adapt to digital processes, they can quickly identify areas of inefficiency and adapt quickly to changing circumstances. For example, companies that have embraced cloud computing can scale up or down in response to fluctuations in demand. Such flexibility allows these companies to remain agile, responsive, and competitive in their respective markets.   Another significant impact of digital transformation is on customer experience. Consumers today expect a seamless, user-friendly experience when engaging with companies. By implementing digital tools, businesses can personalize the customer experience and ensure that their needs are met, resulting in increased customer satisfaction and loyalty.   A further benefit of digital transformation is the ability to gather insights and analytics on customer behavior and preferences. Through these insights, businesses can better understand their target audience, make more informed decisions, and create targeted marketing campaigns. Additionally, such insights can inform product development, leading to the creation of innovative products that better meet customer needs.   Digital transformation can also help improve employee productivity by enabling remote work, automation of repetitive tasks, faster decision-making, and providing access to real-time information. These changes can help employees become more efficient in their work, leading to better job satisfaction and retention rates. Additionally, digital transformation provides access to a larger pool of talent as businesses can hire employees who reside anywhere in the world.   On our blog, you can learn more about how a digital transformation company can help your business stay ahead of the curve.   Digital transformation has become crucial for businesses to remain competitive and relevant in today’s digital age. Companies that are slow to adopt these emerging technologies may be left behind or become obsolete in their respective industries. By asking for help from an experienced digital transformation company, businesses can offer customized services while providing a more efficient and convenient customer experience. Furthermore, digital transformation provides businesses with valuable insights, enabling them to make data-driven decisions that can optimize their operations and drive growth. Whether you are a CEO or a small business owner, it’s important to understand the significance of digital transformation and its potential impact on your organization.

How a Digital Transformation Company Can Help Your Business Stay Ahead of the Curve


In the current digital landscape, businesses must adapt to evolving technologies in order to stay relevant and competitive. This is where digital transformation companies come in. They help businesses leverage new technologies to streamline their operations, improve customer experiences, and drive growth. In this blog post, we will discuss how a digital transformation company can help your business stay ahead of the curve and thrive in the digital age.

  • Identifying Areas for Improvement

Before embarking on a digital transformation journey, an organization must first identify areas where technology can bring the most value. Hiring a digital transformation company can help you not only assess your current operations and identify pain points and areas for improvement but also implement intelligent automation. Many organizations start by automating their internal processes, as it’s a cost-effective way to free up valuable resources and start focusing on the core business instead of repetitive tasks.

  • Strategy Development

Digital transformation requires a long-term strategic vision – this is why you must count on experienced digital transformation consultants that are able to help you develop a comprehensive strategy that aligns with your business goals. They can help you identify the technologies that are most relevant to your business, and suggest ways to integrate them into your operations while keeping in mind your customer needs.

  • Implementation Support

Implementation support is critical to ensure a smooth transition to new technologies, so make sure you will hire a digital transformation company that can provide guidance throughout the implementation process, from selecting the right software platforms to providing training for your employees. Their strategy must also come with a plan for data migration and testing, to minimize downtime during the transition. By ensuring that your technology is implemented successfully, you can minimize disruptions to your operations and reduce the risk of errors.

  • Continuous Improvement

Once a digital transformation initiative is complete, it is critical to constantly assess its effectiveness and make adjustments as necessary. A digital transformation company that embraces a culture of continuous improvement can help you monitor your technology and keep you up to date with trends, helping your organization stay ahead of the curve and be better positioned to respond to changing market conditions.

  • Enhancing Customer Experiences

Implementing robotic process automation usually has a positive impact on employees, as RPA bots can fulfill those tedious, manual, digital administrative tasks, and allow people to focus on more thoughtful and meaningful work. However, digital transformation can also have a significant impact on customer experience (and customer loyalty) by reducing the time spent waiting for an answer or implementing technologies such as chatbots.


Digital transformation is no longer a luxury for businesses – it’s a necessity if they want to stay competitive in the digital age. By leveraging technology, companies can improve their operations, drive growth, and create more value for their customers. 

If you want to find out if your business process is suitable to be automated using RPA technology access our RPA Feasibility Calculator.


RPA for business process success 2022

How to Ensure Business Success in 2022 and Beyond

 RPA to ensure business success in 2022




The global pandemic wreaked havoc on businesses across the globe, but along with chaos and uncertainty, it brought a number of valuable lessons too. 

In the last few years numerous organizations, and in particular, SMEs, were forced to shut their doors, and if your business is one of the fortunate few who managed to survive, take a moment of well-deserved commendation. Although it seems that things are finally starting to look up, this is not a time for complacency. Indeed, if there is one key learning that COVID-19 has taught us it is that business owners need to take proactive measures to prepare for anything. Implementing new processes is crucial to building resilience in order to see to it that your business process continues to survive, and thrive, during a period of constant change and instability. 

We investigate some of the critical processes that business owners should consider implementing in order to ensure their business’ success in 2022 and beyond.

Utilize data and analytics to make smart business decisions

It is no secret that we find ourselves in a data-driven world, and organizations that are not actively collecting and investigating valuable data are certain to be left behind. 

As a business owner, you want to be sure that every important action taken is backed by solid evidence and not hypothetical assumptions. Gathering crucial data on every aspect of your business, including customer behaviour, is only the first step towards making informed decisions. Performing a detailed analysis on the raw figures is where the real value lies. 

Recognizing patterns and identifying trends will enable you to identify strategic opportunities, solve challenges, and make necessary adjustments to propel your business forwards.  

Encourage customer feedback

A recent survey conducted by Shep Hyken showed that a staggering 96% of customers will switch brands or companies after experiencing poor customer service. Besides gauging whether your customers are experiencing a positive interaction with your brand, requesting feedback serves to show them that you care about them, and allows you to pinpoint areas for improvement. 

Although many business owners may take the stance that “no news is good news”, not providing your customers with an opportunity to share their feedback may be limiting the opportunity for establishing relationships and cementing loyalty to your brand. Customers want to feel that their opinion matters and actively requesting their valuable input helps to make them feel heard and valued. 

In the same breath, it does not mean much-requesting information from customers and not using the learnings to improve. As mentioned in our previous point, feedback data should be collected and then analyzed, and relevant suggestions need to be implemented in order to ensure that customers do not ditch you for competitors.

Improve internal communications

Effective internal communication is a core component of achieving business objectives and goals. When communication breaks down, collaboration suffers.

Ensuring that employees and departments are effectively communicating not only facilitates teamwork, helps to avoid miscommunication and confusion, and increases productivity, but it also helps to develop a positive corporate culture, improves employee morale and encourages insightful feedback and ideas for improvement.

As with the above point, it is not only customers who need to feel heard in order to feel valued. Besides showing employees that they are an indispensable part of the team, promoting a culture of open communication can also provide business owners with valuable insights into ways to improve. Employees may be able to spot areas that could be made more efficient or processes that could be streamlined, and by making sure that they feel comfortable and encouraged to offer their feedback and voice their opinions, your business process can only benefit.

Look after your number one asset – your employees

With record numbers of people leaving their jobs over the last few years, retaining employees has become a valid concern for many businesses. Besides the cost implications of recruiting new talent and replacing lost staff, having a high employee turnover is bad for corporate culture, makes your business look bad, and can negatively affect productivity. 

It is therefore vital to ensure that employees feel engaged, motivated, and valued, so that want to stay and see the organization succeed. In order to keep your workforce happy consider implementing value-added incentives and benefits, career coaching and development, and remote and flexible work opportunities. Ensuring your employees’ overall well-being also includes investigating ways to improve their day-to-day tasks, freeing them up to focus on meaningful work that stimulates and challenges them.

Outsource to trustworthy professionals 

Outsourcing certain business processes to trusted professionals can not only drive performance and increase efficiency within an organization but also results in significant cost savings over time.

As a business owner, if you are attempting to do everything on your own, you may be limiting your organization for potential growth. Partnering with expert service providers provides access to teams with specialized skills in key areas, and frees up employees to focus on core business functions.

Implement automation technology 

Finally, automating repetitive, time-consuming business processes is a necessity to increase speed and efficiency, reduce human error, and ensure that employees are not wasting valuable time and energy on mundane robotic tasks.

Robotic Process Automation (RPA) uses intelligent software technology, or ‘bots’, to automatically complete rule-based and trigger-driven digital tasks that once required human action. Implementing RPA software can transform and streamline an organization’s workflow, resulting in increased cost-saving, a boost in ROI, improved customer experience, greater flexibility and scalability, enhanced compliance, improved productivity, and an increase in employee satisfaction. 

To the above point, partnering with a team of knowledgeable experts to implement automation software, such as RPA, will ensure that the transition is seamless, and will propel your business forward towards success.

Utilizing data and detailed analytics to derive meaningful information to drive smart business decisions, listening to valuable customer feedback, ensuring employee satisfaction, outsourcing certain business processes, and implementing automation technology are all ways in which business owners can improve processes, increase efficiency, and ensure that their organization is prepared and future-ready. 

Click here to find out more about how Connections can help you to transform your business for success in 2022 and beyond.

Connections Consult debuts on the AeRO market

Connections Consult debutează pe piața AeRO

Tomorrow, September 22, at 10:00 a.m., the Connections Consult team will ring the bell of the Bucharest Stock Exchange on the occasion of the start of trading in the company’s shares on the AeRO market. Both the private placement and the listing were made with the support of TradeVille. The event will be broadcast LIVE on the social media channels of the Bucharest Stock Exchange (Facebook, YouTube and LinkedIn).


Connections Consult is a leader in the digital transformation market in Romania, with over 300 employees, offices in Bulgaria and Serbia and sales representatives in Germany and Saudi Arabia. The company specializes in Intelligent Automation, IT Infrastructure Support, Digital Business Process Management and Software Development On Demand, and its clients are global companies and Romanian mid-sized companies in industries such as Banking, FMCG, Oil & Gas, Telecom and Retail. As of July 2018, Connections has partnered with UiPath, the Enterprise Robotic Process Automation (RPA) platform with the fastest adoption worldwide, with whom it has already successfully implemented robotic automation processes in key industries. Connections Consult is also constantly investing in the development of software products for industries as diverse as audit and consulting, green energy, and specialist accounting and HR software Connections ended 2020 with a turnover of €7 million.

Connections Consult opening



This opening confirms Connections Consult growing strategy to cover high-potential foreign markets, meeting the demand of our global customers and local counterparty companies and improving its ability to assist them by effectively monitoring their business.


Bulgaria came quite natural in our expansion plans, but you might wonder: Why Serbia?
Economically, Serbia is well positioned in the region, with access to over one billion consumers through free-trade agreements and an advanced road network. It’s also strong in several sectors, such as agriculture, food and IT services, which are predicted to see growing demand over the coming decades. And the country is moving toward membership in the European Union.
Now that the office is officially open, what’s in store for the rest of this year and beyond? Hiring and developing Serbian talent is a big priority. The “brain drain” of the 1990s saw many students and professionals move overseas from Croatia, Serbia, and other Balkan countries to escape conflict and economic chaos. We, alongside our clients, want to restore the Serbian potential.
Serbia, in particular, has emerged as a talent hub for the region, with more than 240,000 students enrolled in higher education. While we won’t be hiring in the hundreds or thousands, we hope to be advising the companies
that do.


If interested in more details, or you wish to propose a new topic, give us a sign!