How AI re/configured the world in 2024: Innovation and continuous change

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In 2024, artificial intelligence was not just a technology – it was a global catalyst, a transformative force that challenged industries, rewrote rules, and redefined the boundaries of what we consider possible. It captivated, divided, inspired, and frightened. Over the past 12 months, AI became more than a topic of discussion: it became the battleground for our ideas, hopes, and fears.

A mirror in which society saw its own aspirations, fears, and contradictions

On the front of innovation, AI reached impressive heights. An algorithm shortened the process of discovering a vaccine from years to months, saving lives in a race against time. In education, AI-powered platforms provided lessons tailored to individual levels, opening doors for millions. In art, artificial intelligence created masterpieces that sparked admiration but also fierce controversy.

While the EU imposes rules through the AI Act, limiting risky uses, in Asia, we find giants accelerating the pace, betting on innovation without limits, all in an environment that is still unregulated. America, caught in between, has oscillated between regulation and the “greed” of the free market. The result? A fragmented world where each region plays by its own rules in the race for technological dominance.

But the challenges didn’t stop at laws and regulations. 2024 brought a historic first in healthcare: AI co-authored a vaccine for a new strain of the flu virus. Hospitals adopted predictive models for resource management, and AI robots performed complex surgeries, reducing error rates to record levels.

But what happens when AI makes a mistake? One of the controversies of the year, a medical diagnostic algorithm, failed. Incidents like this fueled the debate about the limits and responsibilities of using AI in healthcare.

Moreover, deepfakes reached new heights of manipulation, undermining trust in information and putting democracies under siege.

Despite the controversies, AI brought hope. In the fight against climate change, algorithms optimized energy networks and reduced food waste, offering tangible solutions to a global problem. In space exploration, artificial intelligence took the lead where humans cannot reach, redefining the boundaries of exploration.

The generative world: creativity at its peak or digital decadence?

Generative AI was the star of the show in 2024. ChatGPT 5 and Bard AI pushed the boundaries of dialogue, offering integrated solutions for coding, design, and business strategy. Surprisingly, the arts field benefited massively: AI-generated music reached the charts, and Hollywood embraced artificial intelligence for scripts and visual effects.

However, a new problem emerged: authenticity. Writers, artists, and creators worldwide protested against the use of AI models that learned from their works without consent. So, who owns creativity in the era of algorithms?

How AI is shaping the local landscape: Romania facing a technological transformation

Artificial intelligence is no longer just an abstract concept. It is now a reality that has gained ground and is shaping the local business environment. The #Connections experts take a deep look and analyze its impact on the local business landscape and developments in this field that will undoubtedly influence the future.

“Adopting AI-based technologies represents a huge opportunity for the business environment in Romania. In 2024, we observed a significant increase in demand for solutions that optimize costs and enhance operational efficiency,” says Ionuț Stănescu, AI Expert & Data Scientist at Connections.

Innovation with impact: AI and ML solutions implemented by Connections

Connections, a top player in the IT solutions industry, continues to strengthen its leadership position in innovation by integrating artificial intelligence (AI) and machine learning (ML) technologies into its portfolio of products and services. Among the notable achievements are Scanner ID and QuickMerlin, solutions that address critical needs for automation and process optimization for various types of companies.

These solutions are just the beginning. Many of the complex projects undertaken by Connections in various industries include AI and ML components, demonstrating our commitment to the digital transformation of our clients.

The Interest of the Romanian Business Environment in AI: Present and Future

Currently, the business environment in Romania is showing an increasing interest in adopting AI and ML-based solutions. Companies understand that technology can be a key competitive advantage, allowing them to differentiate themselves in an increasingly competitive business landscape.“In the next 1-3 years, we expect this interest to grow exponentially, especially in industries such as retail, financial-banking, manufacturing, and logistics. For example, organizations in the financial sector are exploring AI technologies to improve transaction security and customer experience, while the manufacturing sector is investing in intelligent automation solutions to optimize costs and resources,” mentions Ionuț.

As technology becomes more accessible and companies begin to see concrete results, it is expected that small and medium-sized companies will also adopt these innovative solutions, accelerating the transition to a digitalized future.

Trends and changes we anticipate locally

The adoption of AI in Romania will be influenced by several factors:

  1. Increased investment in technology – Large companies with significant budgets will accelerate the implementation of AI technologies.
  2. Pro-technology regulations and policies – The government and public institutions will begin to support digitalization initiatives.
  3. Education and accessibility – Educational programs will focus on digital skills.
  4. Focus on sustainability and efficiency – AI will become a key tool in companies’ sustainability strategies.

What role will we choose to give it in our collective story?

Yet, amidst this dizzying progress, an uncomfortable truth has become evident: AI is a reflection of us – of human values, biases, and intentions. In 2024, we have seen not only what technology can achieve but also how it can amplify both the best and the worst in us.This year has been a test – of technological limits, of our capacity to adapt, and of our collective ethics. AI has been the chameleon that took the shape of the society that created it.
Now, at the end of this tumultuous year, the lingering question is not what AI can do, but what we choose to do with it. Because the true story of artificial intelligence is not written by algorithms, bots, or virtual assistants. It is written by us and by our decisions.

Digital transformation always starts with people

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“Today, it is no longer enough for industry professionals to simply know technology. It is vital to deeply understand the needs of the client and deliver solutions that create real value for them,” says Bogdan Florea, founder of Connections.

In the CEO TALKS dialogue, he defines the pathway through which technology’s impact can grow in our lives and in every community we live in.

Digital education tailored to each generation

 The relationship between people and technology should be one where technology empowers rather than overwhelms.

Understanding concepts like Digital Finance, Cybersecurity, or Smart City requires more than just access to technology – it demands education and cultural adaptation. To build a strong connection between communities and technology, Bogdan emphasizes that digital education must be tailored to each age group and their existing knowledge levels.

“In schools, it is essential to introduce courses on cybersecurity, online payments, and the risks associated with online presence. These can provide young people not only with technical skills but also with a level of awareness that helps them navigate the digital world safely,” says Bogdan Florea.

For adults and seniors, the challenges are different. For those already shaped by a different paradigm, adapting digital skills is more difficult. “But this is where European programs, including those under the PNRR, play a very important role. They offer courses that do not aim for technological excellence but instead create basic literacy, a digital literacy necessary to navigate the digital world,” Bogdan continues.

For seniors, these initiatives can even become a bridge toward social inclusion.

A Vision for better-prepared communities

 A major issue identified in recent years is that technological implementations in communities, whether local or governmental, have not always been the most successful.

On the one hand, the solutions provided have sometimes been cumbersome, and on the other hand, the public has not always benefited from the necessary support to use them effectively or to request them in an informed manner.

In this context, digital literacy becomes essential—not only to use technology but also to demand more from it.

“An informed demand from communities, based on an understanding of fundamental concepts, must meet an improved supply from the administration. This is the only way we can turn technology into a catalyst for progress,” says Bogdan.

BeyondWork: with an open heart. That’s the only way to connect with a book

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For those who believe that digital natives navigate and discover exclusively through technology, our colleague Delia Pangrate brings a retro challenge.

The newest member of the Connections team, having joined Connections a month ago right after graduating in Communication and Public Relations from SNSPA, Delia is an avid reader and collector of vinyl and old tapes (a short history here, for those who may have forgotten what they’re used for).

Booktube and Goodreads bring her as much joy as physically flipping through the pages of a book, and although she’s the newest member of the team, Delia has integrated quickly and is open to sharing the story of her passions.

A Multicultural exploration that helps you grow

“I’ve only just started at Connections, but I quickly learned the essential tasks specific to a Front Office job: my role involves facilitating communication and collaboration between the company and its partners—clients, suppliers, and collaborators—which contributes to maintaining strong relationships,” she says.

In her free time, she loves reading, and collecting old tapes, and plans to add more vinyls to her personal collection.

“Reading has greatly helped me in personal development, and I’ve tried to learn new things from each book. The Life of a Stupid Man by Ryūnosuke Akutagawa, for example, inspired me to research Japanese history, and I discovered important historical periods like the Edo and Meiji eras, which I tried to understand through additional study. I was also fascinated by the religions practiced there, especially Buddhism, the belief in Buddha (originally from India), and Shintoism, Japan’s traditional religion, which involves the worship of various deities and spirits (kami),” shares Delia.

A Family Legacy Carried Forward and Shared Digitally

Her passion for literature was instilled by her mother, who recommended fiction books. She later discovered the Booktube community, which further increased her appetite for reading.

“Although I started reading when I was quite young, four years ago I became a dedicated reader. I simply fell in love with how a book can transport you to a completely different world.”

“I set a goal to read 20 books this year, but so far, I’ve only managed to read six, one of which is The Wind-Up Bird Chronicle by Haruki Murakami. A bizarre but addictive book. It’s the longest book I’ve read in English so far (600 pages). I can say it was a challenge, especially since I was also busy with my thesis, but I tried not to put pressure on myself, reading purely for pleasure when I had the time and energy.”

Delia feels she has taken something from each book she’s read and has found a way to pass on her inspiration through reviews.

“When I read, I like to use post-it notes, markers, and jot down my favorite passages in a notebook to revisit over time. I also enjoy writing book reviews on Goodreads.”

Blues. Soul. Jazz. Alternative Rock. Lofi Rap. An authentic exploration of favorite artists.

In her free time, when she doesn’t have a book in hand, you can find Delia at vintage fairs—the most authentic way to discover rare copies of good music. For her collection, she often strolls through bazaars or fairs, and if she finds an album she likes at a good price, she’s quick to add it to her collection.

“Collecting CDs and tapes started spontaneously a few years ago, from my love of listening to music. The classic way of playing music on a cassette player or CD gives me a special satisfaction when I pick out the album I want to listen to,” shares Delia, who also has a few recommendations for diverse musical tastes.

“When it comes to music, I recommend Frank, Amy Winehouse’s debut album, perfect for blues, soul, or jazz lovers. I also like Nothing But Thieves by the band Nothing But Thieves—some of my favorites and ideal for those into alternative rock, and Circles by Mac Miller, for fans of jazz rap/lofi rap.”

Her favorite album?

🎶 “It’s always hard for me to choose between Lust For Life by Lana Del Rey and IGOR by Tyler, The Creator.” 😊

Tips for Beginner Readers

Don’t force yourself to read something that doesn’t interest you; look for books that spark your curiosity.

Start with a short story collection, a poetry book, or a short novel. Everything should be gradual, without pressure, and only with an open heart.

Starter Titles

📖 Desire by Haruki Murakami—a short story collection I’ve recommended to many people, especially those who want to read something brief.

📖 Little Fires Everywhere by Celeste Ng—a great book that highlights family dynamics in a respectable suburb.

📖 If you like poetry, I suggest The Gardener: Poems about Love and Life.

📖 Finally, my favorite series is a three-book set called A Good Girl’s Guide to Murder by Holly Jackson, which falls into the mystery and crime genres. It centers around a young woman who, for her graduation project, chooses to investigate a real, unsolved murder case in her town.

THE CHALLENGES OF A DISRUPTIVE MARKET

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In 2024, the press in Romania and around the world has consistently published headlines describing a global IT market under pressure.

What phenomena can we expect going forward, at the end of the year and in 2025? And what is Connections’ strategy in this market context? You can read more below, in an analysis by Bogdan Florea, leader of Connections Consult, one of the few Romanian IT companies listed on the stock exchange that continued to report growth in 2024.

Tech Industry Recalibration

“We are in a period where a great deal is happening at the geopolitical level, which is reflected in the economic sphere, and we are witnessing a reconfiguration of how business is done globally,” notes Bogdan. The tech industry is also going through a recalibration phase, driven by new technologies and digitalization plans, which sometimes put the profound transformation of organizational processes on a secondary level.

International Trends. What We Observe.

This orientation represents a trend of local protectionism aimed at controlling costs and quality, and brings increased local opportunities for IT players, believes Bogdan Florea.

Tech providers will need to focus intensively on creating added value, developing intellectual property, experimenting with new technologies, and integrating them into research and development projects; therefore, on directions that capitalize on pure intelligence and not just cost differences or arbitrage between two regions based on salary costs.

A Long-Term Vision for Innovation and Adaptability

In this context, Connections focuses on optimizing internal resources and maintaining strict cost control, and the second half of 2024 confirms the effectiveness of its strategy.

“As the global economy and the IT market in Romania transform, we are adjusting our strategies to remain competitive and capitalize on new opportunities. With a clear vision of the need to reinvent ourselves and add value to every project, we continue to build a strong and trusted position for the long term,” says Bogdan.

To ensure this stability, Connections has built a pipeline of opportunities for the next two years to solidify its position as a stable and trusted partner, capable of adapting to market changes.

Details about the financial results recorded by Connections Consult (CC) in the first half of 2024 and its growth strategy are available here  and here.

The next financial communication planned by CC is the 2024 Preliminary Annual Report.

BeyondWork: From the office desk to the goalpost

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Long before joining the world of numbers and accounting situations at Connections, and even after, one of our colleagues was, attention!, a football player! And not just an amateur, since football is integrated into his lifestyle: he has been practicing it since childhood and even played alongside professionals.

Accountant by day, football player by DNA, Ștefan from Accounting, as we call him, is always an athlete, only he practices football during his free time.

When he’s at Connections, he dribbles through numbers and accounting documents, while in his free time, he chases the ball, performs feints, and shoots at goal on the football field. And this has honed his ability to play in a team, sharpened his mind, and brought him a personal history marked by achievements and unique experiences that few of us have the opportunity to go through.

Football passion: a family legacy

For Ștefan, football is both a passion and a family legacy—a way of keeping alive the memory of evenings spent with his grandfather, watching matches with bated breath.

“I discovered football watching a game with my grandfather. I remember it was a Steaua – FC Baia Mare match. My grandfather, being from Baia Mare, supported the hometown team, but I began to sympathize with Steaua, which won the game 7-0. Since then, I’ve been fascinated by the game, and one of the players who inspired me was Marius Lăcătuș, who scored at least one goal per game back then.”

Later, he began playing with the ball whenever he stepped outside. He made friends with the older neighborhood kids and joined their team. Of course, from this position, he didn’t have the luxury of choosing which position to play, but it didn’t matter. He was just happy to be able to play, to feel the adrenaline, and to be part of a team that stepped onto the field together.

From playground football to professional leagues

He watched his favorite team’s matches on TV, played with friends, then with teammates, insisted, and got better. Soon, doors to performance began to open: he was selected for his first football team, Temerarii. Later, he was recruited to play for I.M.G.B. – the team of the Bucharest Heavy Machinery Enterprise.

“At I.M.G.B., I played junior football in the municipal championship, which had 13 teams. We managed to become municipal champions. I learned to play as a right-back, and then I played on the right wing and even as a forward.”

 All roads lead to… football

After tasting the sweet victory, Ștefan took a break from competitive football and focused on attending a theoretical high school, where studies and exams took center stage.

However, in 2006, his path crossed football once more: he was selected to participate in a TV show on Prima TV, where contestants trained for three months like real professional players, under the guidance of coaches Jean Vlădoiu and Alexandru Andrași. At the end, they played an official match against a team of retired professional football players, including members of the Romanian national team.

“The training was intense during those three months, but we had all the necessary conditions: training and playing equipment, the National Football Team’s training base at Mogoșoaia, fields, gym facilities, friendly matches with the Romania National Team juniors, a unique match with the Rahova Penitentiary inmates’ team, another match with the Romanian women’s champion team, a mountain training camp at Fundățica, interviews, appearances in magazines. We even had a team anthem composed by Voltaj and a psychologist, just like a professional team.”

They were then invited to a beach football tournament, where many well-known teams participated, such as Steaua, Dinamo, FC Argeș, and the Romanian artists’ team. There, he had the chance to play alongside famous footballers like Belodedici, Bogdan Mara, Stângaciu, Mateuț, Prodan, Stoica, Jean Vlădoiu, Pițurcă, Constantinovic, and many others.

These experiences left a lasting mark on his discipline, team spirit, and his ability to continuously learn and improve.

Performance “with the ball,” whether in math or sport

Practicing a sport for many years doesn’t go without its “repercussions,” says Ștefan. He is in excellent physical shape and has learned the meaning of teamwork, how to rely on others, and how to bring out the best in them – and we’re happy to see this every day in the Connections team.

“Football has given me confidence in myself, contributing to better physical and mental health, and has also been an excellent way to relax. I believe football also contributes to a clearer mind, especially if you dedicate time to studying as well. During intense study periods or exams, evening football matches were always refreshing and a great way to unwind.”

Although he has put aside the story of stadiums full of cheering fans, football still plays an important role in his life: he plays weekly football matches with friends, and whenever he gets the chance, he’s in the stands, chanting for his favorite team, FCSB, or for the Romanian National Team. Occasionally, he watches other teams that are in good form because he enjoys seeing talented players in action. This passion has continued to evolve through each stage of his life, showing us that a true passion always finds its place in our lives.

Tips for aspiring football players

⚽ Play for the love of the game and enjoy it!
⚽ Train consistently and seize every opportunity to get on the field, as modern football emphasizes physical preparation and tactical play.
⚽ Coaches and role models in sports are crucial for progress. Today, there are plenty of matches to watch and learn from, and the internet is full of drills, tactics, and dribbles. Surround yourself with more experienced players, from whom you can always learn.
⚽ To keep playing at a high level even as you age, it’s essential to stay healthy. That means avoiding injuries, eating healthily, getting enough rest, and steering clear of habits that don’t align with a sporting lifestyle, such as smoking, drinking alcohol, or using harmful substances.

Beyond Work: The key to success when facing challenges? Stay calm and find the right solution

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In any ambitious project, a significant part of success comes from perspective: having a broad view, keeping your composure, and finding the right solution to overcome obstacles and move forward with a clear vision of your goals.

At work or in personal life, the same rules apply. Our colleague Cătălina Luca embodies these principles both with the Connections team, where she handles recruitment, and in her personal time, when she laces up her hiking boots, straps on her backpack, and heads for the mountains. It’s a hobby that not only improves her skills in the outdoors but also brings out her best self at work.

Transformation, a natural part of every story

Cătălina discovered her passion for hiking five years ago, and since then, her connection to the mountains has grown ever stronger and deeper.

“I was immediately drawn to the feeling of freedom and mental clarity it offers, and over time, I realized that many lessons from hiking apply to my professional work as well. Hiking requires planning, attention to detail, and flexibility — just like in recruitment. For each hike, I need to prepare my equipment, study the route, and anticipate potential challenges. Similarly, in recruitment, each candidate represents a unique path that requires a personalized approach and a well-thought-out strategy,” she says.

Mountain hikes are not simply walks, as the trails can vary widely, and Cătălina has already explored many of them. She has learned to relax on more accessible routes, like Mount Tâmpa (960 meters) and Mount Postăvaru (1799 meters), but also to test her strength, patience, and perseverance on the more challenging ones, such as Mount Moldoveanu (2544 meters) and Mount Toaca (1904 meters).

Of course, reaching the summit isn’t always easy. Over time, she has learned to better manage the unexpected challenges of hiking — from planning to improving her physical condition and properly managing her water and food supplies during longer treks.

“On the mountain, challenges are never in short supply. From unpredictable weather to moments when the trails were much tougher than I expected, each challenge has helped me become more resilient. I enjoy carefully planning each excursion and being always ready for a potential change in context, because when you’re on the trail, anything can happen. I’ve learned that patience and adaptability are essential, and I’ve come to realize that many lessons from hiking also help me in my professional work. In both cases, when the context can change — whether it’s the weather conditions or the complexity of a recruitment process — the key to success is to stay calm and seek efficient solutions. Challenges are a natural part of both activities,” Cătălina believes.

Lessons from the Mountains

For Cătălina, the lessons from the mountains are more than just a story of passion. They represent training that develops her personal qualities while broadening her perspective. Hiking has taught her that, often, the destination is just as important as the journey itself — sometimes even more so — and that one should savor it fully.

“Patience, perseverance, and the ability to assess situations quickly are just a few of the qualities I’ve gained. Plus, I’ve improved my physical condition and learned to manage resources better. The moments of relaxation in nature help me clear my mind and return to city life with renewed strength and a constant fresh energy.”

Tips for Beginners

  • Start with easier trails and make sure to gather information before setting out.
  • It’s important to have proper gear and always be prepared for sudden weather changes.
  • Don’t neglect hydration, and bring an easily portable energy source, like protein bars or dried fruit.
  • Enjoy every moment and don’t rush the trail. Hiking is not about the destination; it’s about the journey.

BeyondWork: Project Management in the rhythm of dance

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In both Project Management and salsa, the focus is on effective leadership, supporting your partner or team, clear communication, and adaptability. Although Project Management is often seen as a rigid and structured activity, it requires a lot of flexibility, creativity, and interpersonal skills – much like the well-executed moves of a dance.

In the Connections team, Andreea Corcodel blends these two fields with the grace of a natural dancer: when she’s not managing tasks and teams as an IT Project Manager, she steps into her dance shoes and lets herself be carried away by Latin rhythms.

Eight years of passion

The passion for Latin dance emerged by chance, as the most beautiful experiences often do. In the fall of 2016, Andreea visited a Latin club and fell in love with the atmosphere: everyone was dancing, smiling, and having a great time. This led to enrolling in a dedicated dance school and, eventually, eight years of dancing to Latin rhythms.“I fell in love with salsa. For me, salsa means energy and joy. The vibe conveyed by the music energizes me, and when I dance, I feel free,” she says.

A dance step ahead of fear

At first, she joined a beginners’ group, and over time, with each class, she improved, especially since she attends training sessions twice a week.

She participates in Latin dance parties and tries to be present at festivals both in the country and abroad.

“Right now, I don’t aspire to perform or compete. I’ve attended 2-3 boot camps, and the choreographies I learned were showcased at the dance school’s anniversary. Dancing in front of a large audience pushed me out of my comfort zone.”

At work, as a Project Manager, Andreea needs the courage to make difficult decisions, manage risks and uncertainties, inspire, and motivate her team. Dance represents exercises of courage, coordination, and a rhythm that you must always feel.

“At first, I was more timid, thinking I was or could be criticized, but I realized that the people around me weren’t looking at me; they were enjoying their own experience. So, I was able to fully enjoy dancing.”

Community. Socializing. Mind.

Salsa offers a range of physical, mental, and social benefits, being a dynamic and energetic activity. Physically, salsa dancing improves cardiovascular fitness, flexibility, coordination, and muscle tone, contributing to overall better health. Mentally, salsa stimulates memory and concentration, as dancers must remember and follow various movements and rhythms. In terms of socializing, Andreea’s life has become much more active, constantly meeting new people from diverse cultures and professional fields. She has integrated into a beautiful community and formed new friendships, and dancing perfectly complements another passion of hers: traveling.

Tips for beginners:

One essential tip: Dance like nobody’s watching!

BeyondWork: How to master the sea, the wind, and yourself

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As you’ve already learned, we are a team with diverse passions. Today, two of our colleagues, teammates at work and on the sea, talk about the challenges of sailing when your hobby is sailing.

The Crew: more important than the boat itself

Dan Săndulescu has been with Connections since 2016, and when he’s not managing contracts and accounts, he analyzes international tenders, searching for new project opportunities.

His passion for sailing was discovered recently, just last year, when he was invited to participate in the Corporate Regatta with the Connections team, marking his first experience navigating the sea using sails.

As Dan is someone who loves the sea and already practices several water sports, sailing felt natural to him and immediately captivated him. He started researching and deepening his knowledge of this sport through courses and practice.

“I was fortunate to be part of two extraordinary crews: the one made up of my Connections colleagues, with whom we won the 2024 Corporate Regatta, and the crew I competed with in sports competitions, where we placed 2nd in the Romanian Cup and won the National ORC Championship, Class A2, all with the same beautiful yacht, Nitro,” Dan recounts.

Revelations on the boat

“I realized the importance of the crew, which is even more crucial than the boat itself when it comes to sailing. Every member needs to be 100% dedicated and involved, not just to fulfill their tasks, but also because they are directly responsible for the other crew members,” says Dan.

Is all this effort worth it?

“All the efforts fade away in the face of the joys and satisfactions you experience when you’ve raised the anchor, sailed out to sea, and cut through the waves, one after another, with the yacht straining against the power of the wind,” he believes.

Sailing – THAT experience

Claudiu Stăniloiu has been in HR for 18 years, and his connection with people fuels his energy and desire to innovate. He is constantly looking for new methods and results, and that’s how his relationship with sailing began (and continues).

After stories and jokes with friends, his official debut in this sport happened in 2023, when he said: “Let’s go to a Regatta. It’s great, it’s in a team, it’s the sea, and there’s the peace it offers,” he recalls.

How was it? “It was THAT wow experience that makes you want to do it again and strive for more. It came with a 4th place finish – disappointing at the moment because you missed the podium by a hair, but strong enough to motivate you to be more focused in the next race, to learn more theory, and to put more into practice,” Claudiu shares.

Sailing Challenges: what’s it like on the boat?

“Being on a boat is like being in a fast-food restaurant. You need to learn and be willing to take on any role the team covers. The first role I took on? I was the mastman (the guy who raises and lowers the sails). Secondary role? I was also the boat’s photographer (because you only raise and lower the sails once 😊),” says Claudiu.

Over time, he took on other roles and gained more experiences, which undoubtedly meant progress and personal growth, as he decided to stick with it. In 2023, he completed his boat license courses (Categories C, D, and S), and in 2024, together with his friends and colleagues, he achieved the big goal: 1st place at the Corporate Regatta.

“Of course, everything is full of challenges, and the most significant ones, which are beyond your control, are the changing weather and the sea. One moment it’s sunny, and the sea is calm, and in the next hour, the wind can pick up, and strong waves can appear. And as we say in Romania, ‘it can give you a bit of a panic,’ but we’ve already set the next goal: participating in the 2025 Bosphorus Cup (Turkey),” he reveals.

Why sailing?

Because it relaxes me, says Claudiu, and the visual landscapes you encounter have their charm. But also because you need energy (like in any sport), you need to innovate (the sea is unpredictable), you need to accumulate experience, and you have to be as efficient as possible to make it to the podium, says Claudiu. “It’s not a hobby you dedicate time to every day. But it’s a hobby where, if you want to perform, you have to ‘steal the craft.’ And yes, I have people to learn from and ask for advice.”

Advice from Claudiu & Dan for future sailors

CLAUDIU

“Don’t say no before trying something. Learn, experiment, and stick with what works and makes you feel fulfilled.”

DAN

“If you love the sea and want to master the wind, try sailing—you’ll be fully satisfied.”

Meet our Connectors: Raluca Surdu, the mathematics of optimism and the courage to grow daily

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Ikigai. Raison d’être. Meaning. Lagom. No matter the language in which they are spoken, they all lead to the theory of happiness and grounding your actions in a sense that fulfills you.

For Raluca Surdu, Financial Controller in the Connections team, the philosophy of Ikigai is complemented by a few personal pillars: courage and the ability to adapt. It’s understandable, then, why she is considered the “incurable optimist,” even though she has been working here for less than a year (October 2023).

And if we quote the description she gives of herself, everything becomes even clearer: “A combination of traits and preferences,” she says: “seriousness and jokes, work and fun, ambition and relaxation.”

And yet, where does all this optimism come from when, as we know, people in finance have a strong grounding in mathematics, in concrete data, in facts?

Passions and main interests: ECONOMY RELATED

Details about the professional Raluca Surdu: She has been working with numbers for over 15 years in companies in Romania, where she has gained a high level of expertise.

Her interests?

Related to Inflation: inflation rates and their impact on savings, central bank policies, and consumer behavior.

Related to Fintech Innovations: advances in financial technology, digital banking services, payment systems, and digital financial services.

Related to Mergers & Acquisitions (M&A): trends in corporate consolidation and strategic partnerships.

However, her role in the CC team is extensive, as she has a deep understanding that mathematics is a resource that helps people grow healthily, plan, estimate, and prevent risks, as well as choose the best solutions to maintain balance in business and contribute to everything that defines the plus sign (+).

“Beyond and adjacent to the official function in my email signature, I believe I am the person who motivates a team and keeps morale high. I strive to keep the role of expert relevant so that I can be a valuable resource for the other team members. I bring new solutions/ideas for problem-solving and help my colleagues feel understood and appreciated, providing emotional support when they need it,” Raluca shares.

Tech? Always, but in moderation

She believes that the character who perfectly symbolizes the concept of digitization is the famous Hatsune Miku, a virtual idol created through software, representing the best intersection of technology and entertainment.

Although, like anyone in the IT industry, she fully appreciates all the virtues of technology, Raluca possesses the wisdom to use it in moderation.

“On a personal level, I don’t use technology excessively, but at a standard level: internet and smartphone. I use it selectively where I know it can provide me with comfort and mobility, such as ridesharing apps, navigation through Google Maps, and internet access for study and entertainment.”

IT topic for public debate: blockchain & cryptocurrencies

The fact that empathy is a key word for Raluca is evidenced by the topic she would propose for public debate. Rooted in technology and manifesting in the digital realm, her perspective relates to the broader audience interested in the subject, focusing on the legislation and education that can protect people. Raluca believes that more than an industry debate on a specific topic, a public debate aimed at a wider audience would be beneficial.

Here are the main reasons cited by our colleague regarding this topic:

  1. Safety and protection:cryptocurrencies and blockchain-based transactions are susceptible to fraud, phishing, and other security risks. Understanding how these technologies work helps individuals protect their personal data and avoid online traps.
  2. Understanding technologies:cryptocurrencies and blockchain-based transactions are innovations that are transforming multiple industries, including finance and cybersecurity. Educating the public about how these assets function and the associated risks and rewards of this type of investment is more than necessary.
  3. Regulations and legislation:current regulations regarding these technologies are minimal and constantly changing. A basic understanding helps the public gain fundamental insight to actively participate in relevant decisions.

New in IT? Chill, it’s okay not to have a solid plan.

Regarding the IT careers of beginners, Raluca does not believe that impeccable planning is a prerequisite for success. “It’s okay not to have a well-established plan, especially when you’re young and unsure of what goals to set for yourself. You discover those along the way.”

Instead, it’s incredibly helpful to maintain an open mindset and allow yourself to experiment to find the right path.

“Always be curious and willing to learn. Don’t shy away from challenges or hesitate to accept new tasks. Every project is an opportunity to improve and, more importantly, to discover what you would enjoy doing in the long term and what you wouldn’t. Since change is a constant in the tech field, be flexible and ready to adapt to new demands.

I’m sure you’ve heard these things before, and at some point, they may sound cliché. However, their importance and relevance should not be overlooked just because they belong to the realm of common knowledge.

Don’t underestimate them, as they can make a difference in your daily life, and that growth means: evolution every day.”

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If you’ve found interesting things to read in the MeetOurConnectors series, we’re glad to hear that and will continue it in 2025. We invite you to a new season of meetings with the amazing people from the CC team and those who will join us in the meantime.

BeyondWork: About good grades, at work and on stage

Posted on by andreea.pislariu

Andreea Ciocoi: If You Have Inner Peace, You Can Move Forward More Calmly in Life

What connection exists between a Customer Service Analyst job and the spotlight of a stage? At first glance, the two fields seem completely unrelated. But not for our colleague Andreea Ciocoi, who proves the opposite: at 27, she manages to remain equally active at work during the week, while also bringing musical notes to life, on stage or in the studio. Whether at the microphone or in professional relationships within a highly competitive industry, her skills remain the same: patience, confidence, and a positive vibe.

Music, a Childhood Love Story

“I am an optimistic and hardworking person. I like Asian languages, Asian food, and traveling. But my greatest passion is music,” says Andreea.

In her professional life, she excels in the role of Customer Service Analyst for one of Connections’ top clients, while her free time is mostly dedicated to composing music at Art Music Studio and performing at private events on her free weekends.

“I enjoy contributing to the composition of musical themes for various artists or even for my own pieces, and at the events where I sing, I feel like I always learn something new and open up more to the audience,” Andreea confesses.

For Andreea, it all started at the age of 6 when her parents enrolled her in a children’s club in the 5th District of the capital. There, among many other activities, she discovered her passion for singing and the talent inherited from her grandmother. At first, Andreea reproduced the performances of artists from her mother’s favorite TV shows, but she continued to practice with unwavering dedication every day. This perseverance paved her way to bigger and more prestigious stages. “In everyday life, I try to sing for at least an hour from the songs I know or that I try to learn for fun. Even during high school and university, when I wasn’t as involved in music, I always made time to sing for an hour. No matter how much I tried to distance myself from music due to circumstances or my inner critic, I couldn’t escape it,” says Andreea, who began to take her passion more seriously at 21.

How Does Play Become Passion? With Effort and Faith in Your Path

Andreea’s hobby is one that involves a lot of time, passion, dedication, and emotional intelligence, and she has faced her share of challenges. She encountered people who tried to impose their own limits on her, but she felt she could do more and had much more to discover. So, she considered each failure as a redirection and a lesson for her growth.

As a result, over time, Andreea Ciocoi’s voice has echoed in numerous places, in clubs and at various events, until she stepped onto the stage of “The Voice of Romania” in 2019.

“I managed to sing on the stage of The Voice of Romania in 2019 thanks to my stubbornness, my family’s encouragement, and the help I received at the Art Music Singing School. I got honest advice and a clear evaluation of my talent. I was ready in two months, and then I passed the pre-selections,” says Andreea.

And things didn’t stop there.

“With the performance of songs came the passion for creating new ideas and musical concepts from scratch, a kind of experimentation, I could say. I have progressed a lot, and music is, for me, a moment of relaxation: it’s three minutes where you detach from the everyday, dive into the story of the song, and experience that feeling. Lately, I really like gospel songs because they have a divine vibration and harmony that bring me peace and even a certain state of happiness. And jazz songs, too.”

The love for musical notes is a story that continues for Andreea. The difficulties and people’s opinions have made her more hardworking and more confident in her vision and talent. They have strengthened her optimism, and today, Andreea says, “I manage – why not – to help and uplift others with my experience.”

A Few TIPS for Those Who Hesitate to Follow Their Dream

Don’t let the advice of inexperienced people or those close to you discourage you; instead, seek professional help. My advice for those who want to start singing is to have more confidence in their vision and not to be easily discouraged.

Persist, even if everything seems to be against you. Practice for an hour a day and sing at every opportunity that arises. Believe that what is meant for you will find its way to you.

If you’re anxious or have fears related to certain situations, prayer helps. When you have inner peace, you can move forward in life more calmly.

Nothing is impossible, and the only obstacle is our fear of the unknown. It’s best to try.