{"id":20774,"date":"2024-07-12T11:58:50","date_gmt":"2024-07-12T11:58:50","guid":{"rendered":"https:\/\/connectionsconsult.ro\/?p=20774"},"modified":"2025-01-30T17:52:36","modified_gmt":"2025-01-30T17:52:36","slug":"2024-anul-in-care-trebuie-sa-aratam-cat-de-buni-suntem","status":"publish","type":"post","link":"https:\/\/connectionsconsult.ro\/ro\/2024-anul-in-care-trebuie-sa-aratam-cat-de-buni-suntem\/","title":{"rendered":"2024, ANUL \u00ceN CARE TREBUIE S\u0102 AR\u0102T\u0102M C\u00c2T DE BUNI SUNTEM"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20749 aligncenter\" src=\"https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/Coperta_CeoTalks-1024x576.png\" alt=\"\" width=\"1167\" height=\"656\" srcset=\"https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/Coperta_CeoTalks-1024x576.png 1024w, https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/Coperta_CeoTalks-300x169.png 300w, https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/Coperta_CeoTalks.png 1920w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\" \/><\/p>\n<p><span data-contrast=\"auto\">Lans\u0103m ast\u0103zi o serie de analize despre Connections, companie de transformare digital\u0103 listat\u0103 la Bursa de Valori Bucure\u0219ti (BVB) sub simbolul CC. Aceast\u0103 ini\u021biativ\u0103 \u00ee\u0219i propune s\u0103 va ofere o imagine clar\u0103 \u0219i detaliat\u0103 asupra business-ului nostru aflat \u00een continu\u0103 expansiune.<\/span><\/p>\n<p><span data-contrast=\"auto\">Ne dorim s\u0103 prezent\u0103m constant aspectele esen\u021biale al activit\u0103\u021bii noastre, astfel \u00eenc\u00e2t s\u0103 aducem claritate maxim\u0103 \u0219i imaginea de ansamblu asupra drumului pe care \u00eel construim zi de zi. Pentru detalii financiare, ne g\u0103si\u021bi pe BVB (CC), unde oferim rapoarte financiare transparente \u0219i actualizatesau pe site-ul nostru, https:\/\/connectionsconsult.ro\/investitori-v2\/ . <\/span><a href=\"\/?page_id=8465\"><span data-contrast=\"none\">https:\/\/connectionsconsult.ro\/investitori-v2\/<\/span><\/a><\/p>\n<p><span data-contrast=\"auto\">Ca parte a seriei noastre #ConnectionsCEOTalks, \u00eencepem cu un interviu cu Bogdan Florea, Co-CEO \u0219i fondator al Connections. Acesta ofer\u0103 perspective asupra schimb\u0103rilor din 2023 \u0219i \u0219i ce planuri avem pentru anul \u00een curs, explor\u00e2nd evolu\u021bia veniturilor pe diviziile de business, impactul deciziilor strategice asupra cre\u0219terii companiei \u0219i echilibrul dintre pie\u021bele locale \u0219i interna\u021bionale. De asemenea, vom discuta obiectivele ambi\u021bioase de profitabilitate pentru anul curent.<\/span><\/p>\n<p><span data-contrast=\"auto\">S\u0103 trecem la interviul cu Bogdan, pentru a aprofunda detaliile activit\u0103\u021bii companiei \u0219i perspectivele de viitor.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"CeoTalks - Bogdan Florea\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/zth9xHuzc5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b><span data-contrast=\"none\">DISTRIBU\u021aIA VENITURILOR:<\/span><\/b><\/h3>\n<h3><b><span data-contrast=\"auto\">IT versus non-IT, local versus global<\/span><\/b><\/h3>\n<h4><b><i><span data-contrast=\"auto\">CUM A AR\u0102TAT 2023 PENTRU CONNECTIONS CONSULT? CUM AU EVOLUAT VENITURILE COMPANIEI DIN PUNCT DE VEDERE AL DIVIZIILOR DE BUSINESS?<\/span><\/i><\/b><\/h4>\n<p><span data-contrast=\"auto\">\u00cen 2023 am \u00eenregistrat o schimbare a echilibrului dintre liniile de business, generat\u0103 \u00een principal de cre\u0219terea accelerat\u0103 a veniturilor \u00een zona echipei de dezvoltare software \u0219i de transformare digital\u0103 &#8211; ceea ce a f\u0103cut ca principalul contributor la veniturile grupului s\u0103 fie aceast\u0103 divizie. La sf\u00e2r\u0219itul anului 2023, ca venituri corelate cu liniile de business, avem divizia de BPO cu 15% din veniturile totale ale grupului, divizia de IT outsourcing\/IT suport de 5%, cumulat partea de software privat \u0219i software public undeva peste 70%, zona de RPA de 2%, respectiv partea de outsourcing sau de consultan\u021b\u0103 \u00een tehnologie de 5%.<\/span><\/p>\n<p><span data-contrast=\"auto\">Fa\u021b\u0103 de 2022 sesiz\u0103m o diferen\u021b\u0103, o cre\u0219tere, cum spuneam, a zonei de dezvoltare software \u0219i de transformare digital\u0103, \u00een detrimentul diviziei de BPO, care de la 48% contribu\u021bie \u00een venituri totale a ajuns la 15%. \u00cens\u0103 aceast\u0103 sc\u0103dere a fost realizat\u0103 doar ca procent din venituri totale, c\u0103ci \u00een valoare absolut\u0103 cifrele departamentului BPO r\u0103m\u00e2n la fel ca \u00een 2022. Acest lucru este datorat, evident, cre\u0219terii veniturilor grupului, o cre\u0219tere, cum am spune, fulminant\u0103 \u00een 2023.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20747 alignleft\" src=\"https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/thumbnail_GRAPHIC-PIE-2023-1024x1024.jpg\" alt=\"\" width=\"658\" height=\"658\" srcset=\"https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/thumbnail_GRAPHIC-PIE-2023-1024x1024.jpg 1024w, https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/thumbnail_GRAPHIC-PIE-2023-500x500.jpg 500w, https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/thumbnail_GRAPHIC-PIE-2023-150x150.jpg 150w, https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/thumbnail_GRAPHIC-PIE-2023-300x300.jpg 300w, https:\/\/connectionsconsult.ro\/wp-content\/uploads\/2024\/07\/thumbnail_GRAPHIC-PIE-2023.jpg 1920w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i><span data-contrast=\"auto\">Veniturile tuturor liniilor de business, cu excep\u021bia business unit-ului pe care \u00eel numim digital transformation, au r\u0103mas stabile \u00een 2023 fa\u021b\u0103 de 2022 \u0219i ne bucur\u0103m c\u0103 \u00een ceea ce prive\u0219te echipa de digital transformation s\u0103 constat\u0103m o cre\u0219tere fulminant\u0103 de la 2022 \u0219i 2023. <\/span><\/i><b><i><span data-contrast=\"none\">Deci avem stabilitate pe toate liniile \u0219i o cre\u0219tere foarte \u2013 a\u0219 spune o cre\u0219tere impresionant\u0103 \u00een zona de digital transformers.<\/span><\/i><\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"CEO Talks - Bogdan Florea\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/GmdsEWS82y0?list=PLNxRTXcO_an-ftdLh6e5XbB9giSjIBFMl\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b><i><span data-contrast=\"auto\">CRE\u0218TEREA DIVIZIEI DE SOFTWARE A FOST O DECIZIE STRATEGIC\u0102 SAU MAI DEGRAB\u0102 EVOL\u021aIE DE PIA\u021a\u0102?<\/span><\/i><\/b><\/p>\n<p><i><span data-contrast=\"auto\">Schimbarea ponderii veniturilor \u00een total venituri ale grupului este rezultatul implement\u0103rii unei strategii g\u00e2ndite aproximativ \u00een 2021, \u00een momentul accesului pe pia\u021ba de capital (listarea la BVB) \u0219i are ca esen\u021b\u0103 dorin\u021ba noastr\u0103 de a migra puternic, aproape exclusiv, c\u0103tre zona de tehnologie.<\/span><\/i><\/p>\n<p><iframe loading=\"lazy\" title=\"CeoTalks - Bogdan Florea\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/TxQi8zEFLSk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span data-contrast=\"auto\">F\u0103c\u00e2nd c\u00e2\u021biva pa\u0219i \u00een spate, \u00een 2021, c\u00e2nd am luat decizia list\u0103rii companiei sau Grupului de companii, aveam \u0219i o zon\u0103 non-IT, foarte mult legat\u0103 de tehnologie, care venea cumva istoric din trecutul companiei \u0219i care asigura evident, un cash flow foarte important \u0219i deschidere c\u0103tre alte poten\u021biale proiecte de tehnologie prin efectul de cross sells. Ne-am dorit f\u0103r\u0103 s\u0103 o diminu\u0103m \u0219i s\u0103 cre\u0219tem suficient de mult veniturile grupului astfel \u00eenc\u00e2t s\u0103 avem preponderent tehnologie \u0219i mai ales noi tehnologii \u00een portofoliul de servicii pe care \u00eel oferim clien\u021bilor.<\/span><\/p>\n<p><span data-contrast=\"auto\">Am reu\u0219it acest lucru ad\u0103ug\u00e2nd \u00een portofoliul de clien\u021bi ai grupului \u0219i clien\u021bi din sectorul guvernamental, sectorul public \u0219i miz\u00e2nd foarte mult pe fondurile europene, care sper\u0103m cu to\u021bii s\u0103 ajute la digitalizarea administra\u021biei publice centrale \u0219i locale \u0219i pe fondurile PNNR, ob\u021binute de toate statele membre ale Uniunii Europene \u00een urma pandemiei de Covid. Cumva, \u00een acest melaj de strategie \u0219i oportunitate ap\u0103rut\u0103 prin prisma domeniului public, am reu\u0219it s\u0103 facem acest shift \u00eentre ponderea veniturilor \u2013 ceea ce ne-a adus mult mai mult focus \u00een zona tech IT.<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">DAR DIN PERSPECTIVA GEOGRAFIC\u0102 \u2013 LOCAL VERSUS PIE\u021aE EXTERNE?<\/span><\/i><\/b><\/p>\n<p><span data-contrast=\"auto\">Istoric, Connections a avut \u00een general \u00een jur de 20%, p\u00e2n\u0103 \u00een 30% venituri din pie\u021be externe \u0219i p\u00e2n\u0103 \u00een 2022, cu unele fluctua\u021bii, cam aceasta a fost propor\u021bia. \u00cencep\u00e2nd din 2023, acest procent a sc\u0103zut drastic, strict \u00een termeni procentuali.<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00cen valoare absolut\u0103, veniturile noastre din pie\u021be externe au r\u0103mas aproximativ constante sau au \u00eenregistrat o u\u0219oar\u0103 cre\u0219tere. Totu\u0219i, datorit\u0103 cre\u0219terii accelerate a veniturilor locale, veniturile din pie\u021be externe \u0219i-au redus ponderea \u00een totalul veniturilor grupului.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"CeoTalks - Bogdan Florea\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/cicvyrWvHag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span data-contrast=\"auto\">Suntem \u00een continuare perseveren\u021bi \u00een identificarea de noi clien\u021bi \u00een pie\u021bele externe, companii str\u0103ine cu care s\u0103 intr\u0103m \u00een contact \u0219i s\u0103 ne cre\u0219tem volumul total al veniturilor. Cu toate acestea, ne str\u0103duim s\u0103 nu neglij\u0103m pia\u021ba intern\u0103.<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00cen teoria economic\u0103 \u0219i \u00een practica gestion\u0103rii companiilor exist\u0103 un principiu simplu care spune c\u0103 extinderea interna\u021bional\u0103 este oportun\u0103 atunci c\u00e2nd compania este suficient de puternic\u0103 \u0219i stabil\u0103 pe pia\u021ba intern\u0103. Extinderea nu \u00eenseamn\u0103 doar crearea de subsidiare \u00een alte \u021b\u0103ri, ci \u0219i accesarea pie\u021belor externe.<\/span><\/p>\n<p><span data-contrast=\"auto\">Ne consider\u0103m o companie medie, posibil cu aspira\u021bii de a deveni o companie mare \u00een viitorul apropiat, av\u00e2nd o stabilitate destul de mare pe pia\u021ba intern\u0103. Consolidarea veniturilor din pia\u021ba intern\u0103 deschide perspective generoase pentru cre\u0219terea exporturilor \u00een viitorul apropiat sau pe termen mediu.<\/span><\/p>\n<p><span data-contrast=\"auto\">Peste acest context se suprapune situa\u021bia actual\u0103, care indic\u0103, din p\u0103cate, o recesiune \u00een economia global\u0103 \u00een urm\u0103toarele luni sau ani, \u00eempreun\u0103 cu o tendin\u021b\u0103 de localizare a serviciilor.<\/span><\/p>\n<p><span data-contrast=\"auto\">Observ\u0103m o deriva\u021bie u\u0219or filozofic\u0103 derivat\u0103 din perspectiva global\u0103 politic\u0103 \u0219i geopolitic\u0103: companiile \u00eencep s\u0103-\u0219i g\u0103seasc\u0103 furnizori c\u00e2t mai aproape de loca\u021bia de livrare, ceea ce ridic\u0103 anumite bariere \u00een rela\u021biile cu alte pie\u021be. Cu toate acestea, tehnologia este un subiect aparte \u00een economia global\u0103, iar faptul c\u0103 limbajul este comun nu este neap\u0103rat legat de barierele culturale sau na\u021bionale. Ne men\u021binem interesul pentru veniturile externe \u00een paralel cu focusul asupra clien\u021bilor din pia\u021ba intern\u0103.<\/span><\/p>\n<p><b><i><span data-contrast=\"none\">CRE\u0218TEREA MARJEI DE PROFIT: PRIORITATEA CONNECTIONS PENTRU 2024<\/span><\/i><\/b><\/p>\n<p><span data-contrast=\"auto\">\u00cen ceea ce prive\u0219te marja de profit, \u00een 2023 am \u00eenregistrat o cre\u0219tere u\u0219oar\u0103 a procentului \u00een valoare absolut\u0103. Datorit\u0103 cre\u0219terii veniturilor, am \u00eenregistrat \u0219i o valoare considerabil mai mare a profitului brut \u0219i a profitului net, dar \u00een termeni procentuali r\u0103m\u00e2nem \u00een acela\u0219i interval, \u00een jur de 8%. Unul dintre obiectivele majore ale grupului este s\u0103 atingem o marj\u0103 de profit brut cu dou\u0103 cifre, implicit EBITDA, \u0219i s\u0103 o men\u021binem pentru urm\u0103torii 5 ani, asigur\u00e2nd astfel o stabilitate a acestei marje de profit cu dou\u0103 cifre. Ne dorim s\u0103 ajungem la o marj\u0103 de profit brut de aproximativ 11-12%, cu siguran\u021b\u0103 peste 10%. <\/span><b><i><span data-contrast=\"none\">Cel mai important pentru noi nu este doar s\u0103 atingem rapid aceast\u0103 marj\u0103 \u00eentr-un singur an, ci s\u0103 o men\u021binem sustenabil pe termen lung.<\/span><\/i><\/b><\/p>\n<p><b><i><span data-contrast=\"none\">CUM VOM TRECE DE LA UN NIVEL DE PROFIT FORMAT DINTR-O SINGUR\u0102 CIFR\u0102, LA UNUL DE DOI DIGI\u021aI?<\/span><\/i><\/b><\/p>\n<p><span data-contrast=\"auto\">Nu exist\u0103, din p\u0103cate, o solu\u021bie magic\u0103, ci este nevoie de mult\u0103 munc\u0103 \u0219i de un plan clar pe care \u00eentreaga strategie \u0219i \u00eentreaga echip\u0103 trebuie s\u0103-l urmeze.<\/span><\/p>\n<p><span data-contrast=\"auto\">Putem s\u0103 cre\u0219tem marja opera\u021bional\u0103, dar acest lucru este mai complicat, av\u00e2nd \u00een vedere c\u0103 vorbim despre o pia\u021b\u0103 deja stabil\u0103.<\/span><\/p>\n<p><span data-contrast=\"auto\">Oportunitatea principal\u0103 este s\u0103 eficientiz\u0103m cheltuielile, concentr\u00e2ndu-ne pe livrarea mult mai eficient\u0103 a serviciilor. Un proiect care \u00een trecut ar fi durat 3 luni pentru a ob\u021bine un anumit rezultat poate fi revizuit astfel \u00eenc\u00e2t s\u0103 fie livrat \u00eentr-un timp mai scurt, men\u021bin\u00e2nd totodat\u0103 acela\u0219i standard de calitate &#8211; acest lucru reprezint\u0103 o \u00eembun\u0103t\u0103\u021bire intern\u0103 semnificativ\u0103 \u0219i o cre\u0219tere a profesionalismului pe care \u00eel oferim clien\u021bilor no\u0219tri.<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00cen plus, trebuie s\u0103 gestion\u0103m \u0219i zona de cheltuieli fixe, unde la Connections st\u0103m destul de bine &#8211; sub 10% din veniturile totale reprezint\u0103 valoarea total\u0103 a cheltuielilor fixe, ceea ce este considerabil \u00een mod pozitiv \u00een opinia mea. Totu\u0219i, vom continua s\u0103 monitoriz\u0103m \u0219i s\u0103 control\u0103m costurile fixe \u00een a\u0219a fel \u00eenc\u00e2t, prin cre\u0219terea marjei opera\u021bionale, s\u0103 putem atinge obiectivele noastre de profitabilitate pentru \u00eentregul grup.<\/span><\/p>\n<p><span data-contrast=\"auto\">Aceasta este provocarea major\u0103 a acestui an \u0219i trebuie s\u0103 demonstr\u0103m c\u00e2t de buni suntem \u00een gestionarea acestor aspecte.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Lans\u0103m ast\u0103zi o serie de analize despre Connections, companie de transformare digital\u0103 listat\u0103 la Bursa de Valori Bucure\u0219ti (BVB) sub simbolul CC. Aceast\u0103 ini\u021biativ\u0103 \u00ee\u0219i propune s\u0103 va ofere o imagine clar\u0103 \u0219i detaliat\u0103 asupra business-ului nostru aflat \u00een continu\u0103 expansiune. Ne dorim s\u0103 prezent\u0103m constant aspectele esen\u021biale al activit\u0103\u021bii noastre, astfel \u00eenc\u00e2t s\u0103 <a href=\"https:\/\/connectionsconsult.ro\/ro\/2024-anul-in-care-trebuie-sa-aratam-cat-de-buni-suntem\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  2024, ANUL \u00ceN CARE TREBUIE S\u0102 AR\u0102T\u0102M C\u00c2T DE BUNI SUNTEM<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":20749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-20774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ro"],"acf":[],"_links":{"self":[{"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/posts\/20774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/comments?post=20774"}],"version-history":[{"count":1,"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/posts\/20774\/revisions"}],"predecessor-version":[{"id":23555,"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/posts\/20774\/revisions\/23555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/media\/20749"}],"wp:attachment":[{"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/media?parent=20774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/categories?post=20774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/connectionsconsult.ro\/ro\/wp-json\/wp\/v2\/tags?post=20774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}